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Electric Marketing Blog

Electric Marketing's blog keeps you up to date with what's new in email marketing, current best practice in direct marketing and eMarketing, developments in the law surrounding email marketing plus details of new mailing lists and offers from Electric Marketing.

Wed, 21/05/2014
The European Parliament has voted to adopt the less business-friendly version of the Data Protection Regulation, proposed by the European Parliament’s Civil Liberties Justice and Home Affairs Committee (LIBE) in the November 2013 report.
Fri, 28/02/2014
The European Commission, the European Parliament and the Council of Ministers have now all drafted different versions of the proposed data protection regulation. Europe's Justice and Home Affairs ministers failed to reach an agreement on the draft legislation at their Council meeting in December 2013. The Greek government has taken the chair of the Presidency of the EU Council and hopes to thrash out an agreement on the wording of the new legislation by summer 2014. If this happens it is possible that the new regulations could be agreed in 2014 and become law in 2017. What impact will these
Wed, 10/04/2013
We wrote to a variety of MEPs, MPs, government ministers, other politicians and business organisations. Here are summaries of their responses: Charles Tannock MEP, Conservative - no response yet Claude Moraes MEP, Labour - no response yet Baroness Sarah Ludford MEP, Liberal Democrat - I am seeking to create an instrument with standards that are workable, realistic and enforceable by being user-friendly for citizens, allowing reasonable business to proceed, focused on outcomes rather than on process and tick-box exercise, and tough in sanctions on companies which practise deception or otherwise
Sun, 17/03/2013
You may have heard that the European Union is planning sweeping changes to data protection laws. What you may not have realised is the impact these changes will have on your business. As the proposals currently stand it will become illegal to send a mailshot send a promotional email make a telemarketing call to any named individual either at home or at work without first obtaining their explicit consent. Quite simply it will mean the end of targeted direct marketing in the UK. These proposals are probably well intentioned. It is likely that tougher data protection laws would protect vulnerable