Electric Marketing Blog

Electric Marketing mailing lists are targeted, compiled mailing lists of 60,000 corporate influencers and budget holders. If you're included in our mailing lists and you don't want to be, we'll remove you within hours. We won't be pleased about it. We've selected you as a business person with senior responsibilities that other companies want to reach. And we only allow verified companies offering products and services pertinent to your role to access our data. But we will swiftly remove you from the mailing list. We often get messages requesting removal from people who are not on our mailing

'How often can I use the mailing list?' can be the first question a new client asks Electric Marketing. We don't restrict the use of our mailing lists: it's your marketing campaign, you are running the show. But to get the best value from an email list and to be able to use it over and over, we recommend that you limit emailing your cold prospects to once a month. Business-to-business email marketers must be alive to their 'unsubscribe' rate. UK law states that you can send emails to business people on business matters but if they ask you not to contact them again or 'unsubscribe', you must

Last month we talked about how using de-duping and appending services can refresh your mailing lists, cutting down on marketing costs every time you email the list. This time, more detail on the different ways of updating a mailing list. Below is a four-step process we can follow with your marketing data and you can bow out of the process at any point, thereby controlling your spend but always ending up with a better list than when you started. 1. First up is the cheapest: verifying at 5p per contact. You email over your data, we run it against our up-to-date mailing lists and are left with

No one likes to waste money paying for the same thing twice. But if you already have data, how can you add to it without paying for the same contacts again? Appending is a useful service which mailing list companies offer. It has its limitations but it can save time and budget and it allows you to quickly refresh the data you already have, without spending budget needlessly. But, it is not something that you can do in your office on your PC. You have to trust your mailing list supplier with your data and allow the data company full access to it. Mailing list companies are happy to sign Non

How should you define the largest companies in the UK? By annual sales? By numbers of staff? Or do you go by the London Stock Exchange definition and buy a mailing list of the FTSE 100? How you define your top 100 companies should depend on who you are contacting within the company and the product you are marketing. If you are targeting marketing directors, finance directors and CEOs, choose a list of the companies with the highest annual sales; generally speaking, the higher the turnover, the larger the purchasing budget. But if you are selling to the HR, training, facilities or IT

We are occasionally, (OK once a week), asked to supply an impossible mailing list. * 500 employee relations managers in Norfolk * all the companies in Somerset which employ more than 2,000 people * 1,000 marketing directors in Weybridge These lists cannot exist, because there are areas of the UK where industry is concentrated and other areas where there are a handful of large companies. And it is only large companies which employ people with job titles such as employee relations manager and marketing director. When you are considering how many companies make up your target market, bear in mind

When you’re thinking of buying a mailing list, the first criterion is usually type of company – legal firms, pharmaceutical companies, manufacturers, retailers. Then you might think geography – UK wide or local? And then obviously you want to target a decision-maker so you may choose managing director/someone senior. But you can really target your list (and therefore pay less for it by buying less data) by considering the most likely job title your target will have. If you email the managing director, you assume that he will pass your information down to the relevant person in the company

Now that it's common practice for email list suppliers to offer money-back guarantees on emails which do not reach the target's inbox, you might find yourself sifting through returned emails, wondering what sort of bounce back will get a refund and what the mailing list company will refuse. Here are Electric Marketing's definitions: Hard Bounce - you have the wrong email address. Check the spelling of the person's name, the company name, that the address has an @ and a proper ending. It is easy to type .con instead of .com. Or the person has changed their email or left the company. If you have

Your best performing list in email marketing is your client list and second to that is your list of enquirers and people who have shown an interest in the recent past. But if you are looking for new business and a list of prospects is not readily available from a mailing list supplier, you might research the information yourself. We've been researching business mailing lists for 25 years and while we'll happily take on list research projects to your specification, we've compiled our top ten tips for mailing list research. 1. Start by compiling a list of companies you wish to target. If you're

Electric Marketing is always busy in January as UK plc’s marketing team schleps back to work, grabs a coffee and makes itself comfortable in the office. This week our time-pressed clients, usually marketing managers, have been taking advantage of our two-hour turnaround promise for quotes for mailing and email lists. We’re always surprised when clients are surprised that we can get a quote out so quickly and we’ve compiled the top five questions you ask the data sales team. 1 How soon will you get back to me? We can get a quote for a mailing list to you within two hours. It will have a small