Digital Mailing Lists of SMEs, Mid-Size and Large Companies
Target Your Campaign To Digital Managers By Size of Company
Micro-businesses, SMEs, large companies, multi-national mega-corps; at some point you may want to target them all, but with different marketing messages tailored to each sector.
99.3% of UK private sector businesses are SMEs which are defined by the UK Government (and the EU) as having under 250 employees. Many of those will be micro-businesses employing under 10 staff and some will be small businesses with 11-50 employees. Few companies with under ten staff have a digital specialist and the largest companies will have teams of digital marketing and eCommerce types. You can segment your list by company size and adapt your marketing message to suit each sector.